Tom H. C. Anderson - Next Gen Market Research™

Marketing Research Industry Influence, Sentiment and Passion

On Tuesday I posted the chart above which NetBase had sent me based on a discussion we had on the NGMR LI Board about marketing research association online buzz. I had some questions in regard to the chart, and it turned out many of you did as well. Therefore [...]

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Influence and Buzz in Marketing Research

This past week I made the comment on the NGMR LI discussion board that, I’ve been wondering for some time why no one has done any reporting of ‘buzz’ on various online marketing research related domains, and that perhaps I would do something using OdinText but that it would be [...]

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Interview with Mike Gadd, the new moderator and manager of Next Gen Market Research’s Canada SIG

Today posting a short interview so you can better get to know another of NGMR’s new moderators, Mike Gadd, president of Gadd Research, Inc.
Mike has been a fairly active member of ESOMAR and Canadian research organizations. I know Mike plays [...]

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Twitter Aggregation For Text Analytics and Data Mining Professionals
Last weekend I set up the NGMR Twitter Daily to summarize tweets by my fellow Next Gen Market Research colleagues. Most of the NGMR members do not know that I also moderate the largest group for Text Analytics professionals on LinkedIn (Data & Text Analytics Professionals - [...]

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Toluna #NGMR Meme - Educating Respondents on Survey Research
Mckenzie Hogan and Janice Caston of Toluna including
Greenfield Online submits today’s #NGMR Meme. It’s in the corporate category (see rules), and is a video which Toluna hopes will spread so that potential survey respondents (and other civilians) will better understand the research process.

Thanks Toluna!
@TomHCAnderson
[Note Branded Memes are [...]

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NGMR Meme - Market Researchers Should be DJ’s
Today’s NGMR Meme is a corporate submission from my favorite Belgian Firm, Insites Consulting. Submitted on behalf of Insites by DJ and Senior R&D Manager Tom De Ruyck, and designer Joris Docx, this meme advocates the idea that today’s researchers need to know more than methodology, they also [...]

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Next Gen Market Research News - Every 24 Hours!

Newspapers may be going out of business, but newspapers on social media seem to be alive and well.
Several of our over 9,000 Next Gen Market Research (#NGMR) members on LinkedIn are also active on Twitter. Recently we posted a list of NGMR’s top Twitterers on the groups [...]

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Social Network Experiment With Expected Results - Social Media Converging on the ‘Most Popular’ Common Denominator
A couple of weeks ago when LinkedIn launched its new group user interface (UI), most of the moderators of larger LinkedIn Groups, including myself were extremely disappointed. Unlike professional discussion boards of the past where discussion threads had a longer [...]

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Two New NGMR Meme Submissions
Today we have two new NGMR Meme submissions. The first one below is from Michelle Finzel of Maryland Marketing Source. She cleverly used the famous ‘Where’s the Beef’ ad for her market research meme.

Our second NGMR meme submission today is from Joe Hendricks of SoftwareRunners. Joe’s meme in an anti [...]

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