Tom H. C. Anderson - Next Gen Market Research™

Random thoughts from this year’s ARF Re:think 2012
The Advertising Research Foundation’s annual Rethink conference just ended. As the biggest annual research event here in the north east I always enjoy catching up there with both new and old colleagues.
Buzzworthy Presentations
Two of Monday’s presentations seemed to catch a lot of attention (and offend some). One of [...]

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What is your research type?
Greenbook’s 2012 GRIT report was released yesterday including this year’s list of the top 50 companies mentioned as being most innovative by researchers. I have to admit it was nice to see Anderson Analytics in the top 15 even though NGMR did not officially participate in the study. We dropped [...]

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Text Analytics News Interview
Text Analytics News posted a Q&A with myself and Seth Grimes on their blog. We were asked how we have seen the field develop and what we think is to come. While our answers to specific questions differed slightly, we we’re both very optimistic about the future. You can read the full [...]

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9 Social Media Efficiency Tips & Thoughts on Desired Research Insights
(10 Top Social Media Influencers Series Final of VIII)
Over the last few days we’ve talked a bit about what influencers think works and doesn’t work. As a conclusion to this influencer series here on NGMR I asked for a few tips for those wishing to [...]

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Have you been given bad social media advice?
(10 Top Social Media Influencers Series Part VII)
In regard to social media, many of us can agree to disagree. Sometimes, especially in relation to PR, it seems ‘experts’ outnumber clients. While I believe data and text mining hold the key to unlocking a large part of the question [...]

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14 Most Tired Social Media Buzz Words
(10 Top Social Media Influencers Part VI)
I asked our uber influential social media friends what buzzwords they’re most tired of hearing. Below is an alphabetical list of their top most annoying social media related buzz words along with accompanying definition (via urban dictionary). “Synergy” received the most votes from [...]

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Top 10 Influencers Reveal Their Pet Peeves
(10 Top Social Media Influencers Part V)
While I don’t think there’s one right or wrong way to do social media, there certainly are some things that many of us agree can be annoying. Today, our influencers share their biggest social media pet peeves. Most tended to fall into one [...]

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Social Media Sites and Secrets - Top 10 Influencers reveal cool sites, secrets and evolving strategies…
(10 Top Social Media Influencers Part IV)
Social Media Influencers are among the first to discover new sites and to adjust strategies. In the first post of this series, we already noticed that a couple of our influencers had switched away [...]

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So You Want to be a Social Media Influencer?
(TOP 10 SOCIAL MEDIA INFLUENCERS INTERVIEWS PART III)
Social Media Do’s
What’s the one important thing you need to know if you want to be successful in social media?
There are no rules. There’s only what works and what doesn’t work for you
- Guy Kawasaki
What you want to accomplish [...]

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