Tom H. C. Anderson - Next Gen Market Research™

Celebrating The Most Innovative in Market Research
Blogging today to let you know that after discussions with TMRE and EXPLOR we have agreed to extend the nomination deadlines for both the NGMR Awards and the EXPLOR Awards until 5:00PM EST Monday September 12th.
This is due to a significant number of last minute requests, and in consideration [...]

[Read more →]

Marketing Research Association (MRA) Hot Seat Video Interview Part Two
The second part of MRA’s Hot Seat Video Blog was recently posted on their blog (YouTube video below). Jack asked me a few questions about Next Gen Market Research and Social Media Marketing, two of my favorite topics.

If you missed part one of the interview which [...]

[Read more →]

My POV on The Social Media Privacy Debate and Positioning on Social Media Spectrum
For those of you who missed this past Monday’s Social Media Privacy in Marketing Research debate, with representatives from US marketing research trade org CASRO and the UK’s MRS, there is a recording here.

In the space generally referred to as social media [...]

[Read more →]

Marketing Research Association Interview
I promised the NY MRA’s Hot Seat hosts, Jack Campisi and Paul Kirch to be on their Vlog sometime ago, and last week scheduling finally worked. The MRA posted the first half to their blog yesterday.
I wasn’t sure what to expect, it definitely wasn’t as ‘Hot’ as I feared, but that’s because [...]

[Read more →]

New Year, New Standards…
I’ve been asked to partake in a discussion on the need for, get this “social media research standards” provided by the marketing research trade org nearest you.
Last year it was ISO standards that CASRO and ESOMAR wanted to push. In an tempt to stay relevant and add an extra revenue stream they [...]

[Read more →]

Fairfield County Marketing Researcher Happy Hour
Several of the NGMR local subgroups have had and/or talked about having actual local Meetups. The Fairfield County NGMR Subgroup is no exception. Thanks in no small part to AJ Keirans of pureprofile we’re finally going to meet.
AJ has called the Crab Shell in Stamford CT, and let them know [...]

[Read more →]

One Question Forced Choice Frustration
I’ve been getting emails from time to time from NetFlix asking me to rate the quality of movies I’ve viewed online. Usually there’s just a 1 question survey with 3 choices: great, acceptable, bad.
I thought it was great that Netflix was using this process to get real-time feedback for tech [...]

[Read more →]

Interview with Gen Y Developer Steven Zezulak
For those of you who are brave enough to friend me on Facebook you may have seen some strange status updates lately. I’ve checked in and updated my status via NASA Satellite, my Comodore64, FedEx, Carrier Pigeon and even Jeti Mind Control to name just a few methods. I [...]

[Read more →]

UPDATED: Scroll to bottom of this post for winner and quiz answers

I’ve closed contest entries into the NGMR Quiz for The Market Research Event giveaway.
Entries are now being tabulated. Please check back this afternoon at 4:30pm EST when I announce the answers and the winner.
Others interested in attending TMRE may use Code:TMRE11NGMR to get a twenty [...]

[Read more →]