Tom H. C. Anderson - Next Gen Market Research™

Obama Address = Promising Times For College Marketers
Anderson Analytics GenX2X study had identified CollegeHumor.com as one of the top-ten websites among college students two years ago. Interesting to see how content sites like these will perform against CGM type of sites (Facebook, MySpace, Live Journal etc.) in the future. Would be nice to see some [...]

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In this weeks AdAge article “Marketers Adapt as Social Networks Attract Older Users” Michael Learmonth mentioned one of Anderson Analytics‘ GenX2Z study findings that Facebook overtook Myspace as the number one website among college students two years ago, pointed to the fact that Facebook’s fastest growing demographic is now the 35+ set and wondered whether [...]

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Eric Steinberg, SVP Research at CBS, and Tom H. C. Anderson discuss TV City.

Tom: Hi Eric, thanks for your participation in the Next Gen Market Research Group on LinkedIn, and thanks for agreeing to this interview. It’s always interesting for me to see how companies are challenging research as we know it.
Eric, can you briefly [...]

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Market researchers need to have an educated opinion on the economic situation - Mine is more positive than most you’ve been hearing.
I was asked the other day by someone when, based on our market research, I thought the economic upturn was coming. This person wasn’t very familiar with market research, perhaps that’s why she asked [...]

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What We Can Learn From the 25 Things About Me Lists on Facebook - If Sharing Creates Deeper Friendships, then Sharing Online With Current and Potential Customers Should also Create Deeper Customer Loyalty
For the past several weeks on Facebook using the “Notes” application to write a “25 Things About Me” list have been all the [...]

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Are logo changes like that of Kraft a good ROI?

There was a lot of talk yesterday about the new Kraft Logo. I happened to mention it to John Ferris of Kern Design Group, the firm responsible for the Anderson Analytics logo. “In brief, it is pretty horrible” he said and directed me to UnderConsideration, an [...]

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Strangely, Customer Satisfaction Research Among Super Users is Missing from Major Social Networks like LinkedIn, Facebook, and MySpace…
My last post was about Facebook finally listening to what its users think. I think all the major social networks have been doing an extremely poor job in doing this. The 80/20 rule is totally ignored. I can [...]

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Encouraging and Respecting Users - Wouldn’t a Facebook United Nations Be a Good Idea?

Facebook posted new terms of use a couple of weeks ago. Since then they have received a lot of “feedback”, mainly negative I would assume, and have decided to revert to the old rules until the key issues can been resolved.
What I [...]

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Guy Kawasaki posted an interesting interview with Emanuel Rosen the author of bestseller The Anatomy of Buzz today. It’s on the Amex Open Forum. They also talk briefly about market research and how to measure buzz online. Interestingly Emmanuel says that people have an innate need to Buzz about products and services, and that the [...]

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