Tom H. C. Anderson - Next Gen Market Research™

I got a sales email today entitled “Leadership in a Recession..Guide to getting the most out of your employees”. I think they’re a little late with that message. While the last 2 years have been lackluster, Q1 was really good for Anderson Analytics. So far in April I really feel that the attitudes of clients [...]

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2010 Market Research Conference & Event Updates
I’ve been a bit lax about updating various conferences and events I’ve been speaking at recently. Therefore thought I would briefly list a couple that have just been planned.
Additionally I’ve been asked to help with the Merlien Institute annual qualitative research conference (focused on mobile), including helping to encourage [...]

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NGMR Marketing Guru Interview - Dan Ariely and Tom H. C. Anderson discuss Predictably Irrational and market research
Today I have the pleasure of speaking with Marketing (Behavioral Economist) Guru and author of Predictably Irrational, Dan Ariely. Importantly, his book is also currently on the Next Gen Market Research Top-10 list (according to our recent [...]

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An article in AdAge yesterday references a recent model by a Yahoo Scientist who questions ROI of Kim Kardashian’s sponsored Tweets. Apparently they cost $10k/each.
A bit much I admit, but to simply dismiss it as poor digital marketing ROI may be a mistake.
I believe, as with all social media, the equation is value = quantity x [...]

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Market Research Firm Launches Merchandise Line
I found out recently that market research firm, Groupthink Market Research Group, has launched their own clothing line, Firm it Up.
Sound too good to be true? Here’s another GroupThink exclusive interview just for Next Gen Market Research (NGMR).

I think all of us Next Gen Market Researchers have a few things to [...]

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Looking forward to giving one of the ending talks at the Sentiment Analysis Symposium tomorrow afternoon at 4:00. There’s still time to register for the event if you are in New York/Tri-State area.
I’ll try to focus my talk on sentiment in text analytics and how sentiment can be more than just positive, negative and/or neutral.
Lately [...]

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The current issue of ESOMAR Research World is largely about one of the biggest trends in market research to occur during the past 10 years. No it’s not about Social Media, DIY, or any other cool new methodology like text mining. It’s about much larger yet much quieter trend, offshoring.
As part of April issue the [...]

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Today I got a “3 Minute” (Net Promoter) Survey from LinkedIn. The survey was apparently triggered by my most recent request to LinkedIn customer service.
Because I have been using LinkedIn so actively for so many years, I do have far more followers than the average user. This also means I have surpassed their intended limits [...]

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Anderson Analytics Launches Optimist(TM)
Tired of poor survey results due to questionable panel quality? Afraid to conduct market research only to have customers poo-poo managements perfectly good ideas?
Several panel companies like MarketTools and PeanutLabs have launched products to help detect panel fraud and understand who is taking your surveys. Other companies like BrainJuicer have created [...]

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